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Job Title: Marketing Strategist
 
Date Posted: 10/07/24 Ref. Number: 803
Type: Full Time Part Time
Location: Vaughan
Requirements: As a Marketing Strategist at, you will play a pivotal role in enhancing customer retention and driving sales across our Domestics’ automotive dealership franchised dealerships in the Ontario region. Reporting directly to the National Director, you will be responsible for developing and executing comprehensive marketing plans, managing monthly campaigns, overseeing social media strategies, and ensuring brand compliance. Your strategic insights and collaborative approach will help shape our marketing initiatives and enhance our market presence.
Qualifications:

Education: Post-secondary education in Marketing, PR, or related field.
Experience: Minimum of three (3) years in marketing or PR roles, automotive dealership experience is an asset.
Skills: Strong understanding of marketing best practices, excellent communication skills, and proficiency in SEO, Google Ads, and social media platforms.
Attributes: Detail-oriented, strategic thinker, proactive problem-solver, and effective team player.
License: Valid Ontario driver's license (G).
Description: Key Responsibilities:

Develop and execute annual marketing plans for each dealership in collaboration with General Managers.
Manage monthly vehicle promotions and priorities, ensuring alignment with dealership goals.
Oversee experiential and sponsorship requirements to enhance brand visibility and community engagement.
Monitor and analyze marketing performance metrics, providing actionable insights to stakeholders.
Coordinate traditional and ethnic media buys, including print and radio advertisements.
Manage social media accounts, content creation, and engagement strategies.
Conduct monthly dealership audits to evaluate in-store experience and website performance.
Maintain effective communication with National Marketing regarding local activations and partnerships.
Provide additional support to dealerships as needed to ensure marketing goals are met.
Hours per week: 40
Rate of Pay: TBA
Contact: Oksana Bachynska
Telephone: 905-948-9996 Fax: 905-948-9920
Email: obachynska@jobskills.org