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Job Title: Marketing Specialist (A.I)   Date Posted: 09/15/25 Ref. Number: 652 Type: Full Time Part Time Location: Markham Requirements: Key Responsibilities AI & Algorithm Development  Develop and maintain AI models and algorithms for guest behavior prediction, upselling, cross-selling, and dynamic pricing.  Implement machine learning tools to optimize revenue management and occupancy forecasting.  Automate personalized guest journey mapping (pre-arrival, on-site, and post-stay communication).  Integrate AI with CRM, PMS (Property Management System), and booking engines for seamless personalization. Marketing & Branding  Create and execute AI-driven marketing campaigns that personalize offers across digital platforms.  Use predictive analytics to segment audiences and design targeted promotions.  Oversee social media algorithms and maximize organic reach & engagement.  Collaborate with creative teams to design data-backed brand storytelling strategies. Revenue & Business Intelligence Partner with Revenue Management to enhance algorithmic pricing strategies and forecast demand.  Analyze large datasets to identify market trends, guest preferences, and competitor activity.  Optimize distribution channels (direct bookings, OTAs, GDS, etc.) through AIdriven insights.  Generate ROI-focused reports on marketing and AI initiatives. Guest Experience Optimization  Enhance guest satisfaction by implementing chatbots, virtual concierges, and recommendation engines. Qualifications Education & Experience  Bachelor’s or Master’s degree in Marketing, Data Science, Hospitality Management, AI/Computer Science, or related field.  3–5 years of experience in digital marketing, hospitality analytics, or AI applications.  Proven record in hotel/resort marketing, revenue management, or guest experience innovation. Technical Skills  Proficiency in AI/ML tools (Python, R, TensorFlow, Scikit-learn, Power BI, Tableau).  Strong knowledge of CRM & PMS systems (Opera, Amadeus, Salesforce, HubSpot).  Expertise in SEO, SEM, social media algorithms, programmatic advertising.  Experience in predictive modeling, sentiment analysis, and algorithmic personalization. Core Competencies  Strategic and analytical thinker with data-driven decision-making skills.  Excellent knowledge of hospitality industry trends and guest expectations.  Strong communication skills with ability to bridge tech & hospitality teams.  Creative, innovative, and passionate about digital transformation in hospitality. Description: MKT - MARKETING SPECIALIST This role requires a top notch MKT who can delegate, manage, secure safety, and build relationships to facilitate the needs of our Guests, Servers & Waiters. we are a Vacation Destination Company within the Hospitality Resort Industry. A stellar opportunity! Hours per week: 35 Rate of Pay: Negotiable